As a mom to a toddler with quite a few food allergies, feeding has always been a challenge. I’ve become a pro at reading labels, but of course it’s easier to feed him foods in their whole state. However, toddlers and raw veggies don’t always get along.

When he first started eating solids we made everything from scratch – packaged foods scared me (His favorite food was squash…by the way. I can steam squash like it’s my job.). I didn’t want to corrupt his poor little innocent gut with preservatives and such or ingredients I couldn’t pronounce.

While I was at the Type-A Conference in Atlanta, I was lucky to attend the Beech-Nut Lunch and got to learn more about their company and the new re-invented food line.

Beech-Nut is located in New York and is a very family-oriented company. Just so you can understand how family-oriented, on your baby’s first birthday you get the day off! I don’t know about you but I had to work on my baby’s birthday and it certainly was a hard thing to do.

Beech-Nut has updated its brand. It doesn’t make baby food anymore. No, they are making real food for babies.

We also got to hear about how the food was made, which is not something you necessarily know when you’re purchasing baby food from the store:

  • Beech-Nut uses fresher-frozen ingredients
  • They use special varieties of ingredients and unique combinations
  • They are the first “baby”-food brand that uses avacado in their combinations
  • Food is pureed while it is cold
  • No Preservatives! They remove the air from the food using some technology that I don’t understand to stop the oxidation process.
  • Food is cooked using a double boiler — a gentler way of cooking using indirect heat.
  • They were inspired by moms who make their own food
  • They are in the verifying phase with the Non-GMO Project

At the event we learned all that jazz and even got to play a little game. We played Beech-Nut Bingo where we tasted baby food and guessed what flavors we thought we were eating (and I totally got BINGO).

We took the Not Baby food challenge. I ate baby food…and I liked it.

I can’t wait to use it for so many things: snacks for me and B (yeah. out of the jar. Gatta problem?), baking, OH! the possibilities. I’m going to give it a whack and share some recipes with you soon.

So I have a challenge for YOU. Take the “Not Baby Food Challenge” and let me know what you think in the comments!


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