Unless they are of bacon.
Tips for PR / Brands and Blogger Outreach
We are all bombarded by requests every day to post this and that and are told hi-res images are available. *hits snooze button*. Have you ever taken them up on that offer? I know it happens but I’m sure it’s rare. I’m also sure you’ve cussed at your inbox at one time or another from the sheer volume of these requests.
What would you like PR to know? It’s the obvious right?
Rule 1: We typically aren’t content curators – when it comes to products we like. We are content creators. Organic conversations have been happening around brands on our blogs for years – that’s how this whole “hit up the mommy bloggers” got started. We were talking about your products and you wanted a way to leverage that. That is so 2009 though. Times have changed and outreach has evolved.
When hi-res images can pay my rent, we’ll talk. A LOT.
I actually asked a brand person for those hi-res images once. It was National Iced Tea Day and I’m an iced tea addict. When Lipton reached out to me offering me said images I said, “Why not! Send them! That is something I would post about”. I never heard back.
Rule 2: If you find someone who WANTS the hi-res images you should probably send them before they change their mind. *snickers*
I’d like YOU to offer your insight in the comments here or on twitter and facebook about what’s acceptable and why. Let’s hashtag any conversations on twitter #DearPR.
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