As brands make the leap into the digital space, we will see more and more niche markets trying to reach moms, the holy grail of social demographics. They don’t know why they need to reach them, they just do… and so they come up with creative ways to market their product to moms. Even products that might be a tad taboo for the SAHM or the Working Mom…are made sexy and desirable. And something that MOMS MUST HAVE.
I really feel ambassadorships are a good way for a company to test the waters. You can find a handful of bloggers to spread your message without going too wide initially and throwing it all out there. Find a few respected moms that speak to you and that you feel you can trust. We’ve seen big companies and small use them successfully for everything from mayo to t-shirts. But there are millions of consumer products out there screaming for promotion…and the right moms to represent them…
So here come the ambassadorships. However unconventional they may seem.
I’m just saying if you haven’t heard of them yet, you probably will, and when you do you better sign up fast…these slots won’t last long.
Here come the #HOOKAHMOMS. Apparently it’s not just for Miley. The day my daughter turned 18, she headed to the Hookah bar. WHY? Because she could. And that got me thinking WHAT ABOUT ME? THEY MUST WANT ME?
NASA is calling the brave for the #MOONMOM program. Who’s up for a shuttle ride? Why settle for a Chevy or a Toyota when you can have INFINITY AND BEYOND… My friend Kat is just DYING for this one and will be crushed if she’s not chosen.
Now having been personally asked to review a stripper pole (review coming soon), I think I have the inside track for #STRIPPERPOLEMOM. Video required for admission. And per @SarahinMi, if you DON’T HAVE A POLE OF YOUR OWN and need to practice for the video, hit up your local Fire Station. You may find yourself inspired by a man in uniform.
Come on you moms out there! Which products are you DYING to represent!! What have I forgotten????
Or wait, do you want to APPLY FOR ONE OF THE AMBASSADORSHIPS ABOVE?
(disclosure – these ambassadorships aren’t real – ok the stripper pole is real and I did receive it for review but is still in the box – so I am a #momwithastripperpole, but not a #stripperpolemom – YET)