Friend and often partner in crime Jessica Smith alerted me to a new site and philanthropic initiative called Love Drop.

It’s the time of year when we get phone calls for this charity and that charity and the same spiel over and over… “if you donate JUST $25-50 you can make a difference.”

A lot of us don’t have that $50, $25, $20, $15 even… but what if it were just $1.

I can swing that.  That’s the theory behind Love Drop.  Their goal is to help people where they find a need and each month they will help someone who needs that boost.  Real people with real needs in real situations.  By subscribing to the team for as little as $1 a month, you can help make a difference.  If 500 people sign on for the $1, then that’s $500, and so you see the impact.  And in this social environment where we share on twitter, facebook, IM.. if you can give $1 then I’ll bet a bunch of your friends can too, right?

Brilliant.

I’ve subscribed and I hope you will too.

I’d tell you more but I really want you to hear the founders (Nate St. Pierre of http://itstartswith.us and J. Money of http://budgetsaresexy.com and community manager Jessica Smith of http://jessicanow.com) and what they have to say about their project…

…find them on twitter

….or facebook

…or watch this movie and listen to the cool music..

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