Bringing Business Cards to Blogher
We have approximately 30 days until Blogher 2010 in New York City and that means we are in the time crunch for packing and that includes business cards. What? You weren’t sure you wanted to bring them? Silly you….You’ll be sorry if you don’t. Conferences are as much about the connections as it is about the sessions. Handing out cards is a great ice breaker and if you are the least bit shy you will want them on hand at all times.
Do as I say not as I do…
I think it’s a good idea to put your face on the business card. (your face, not Barbie’s) I can’t tell you how many times I’ve come home from a conference only to look at the cards and have no idea which person went with which card. Did I meet you in the hall by the elevator? at a session? at a party? I have to search the blog for your photo (which is not always current, does not always look like you or is not located in a conspicuous place I might add) to figure out the connection. “oh right we talked for 2 hours about spanx, now I remember you”. You are going to come home with hundreds of cards, make yours stand out right away. “oh right she’s the spanx girl, she and I are TIGHT!”
It’s All About The Connections!
Don’t completely fill your card with information. Leave a space somewhere to write a cell phone number down in case you want to connect again that weekend or in case you need to hook up after the conference. Or you can use the space to draw a portrait of yourself because you didn’t listen to #1.
The question remains…should you cram it full of information or send them to an “About” page which tells all about you including the 392884984 blogs you write, write for, ambassadorships and “paying” jobs. I go for the latter simply because showing off (and by showing off I mean sharing my life) in person is way more funner.
Should you bring cute or unique swag for (instead of) your business cards? I guess that’s a personal choice, but I am more likely to hold onto a pack of cards instead of a pocketful of chip clips. Just make the swaggish card relevant and not too nick nack-ish. Can you use all those words in one sentence? I just did, so I guess so. The point is you don’t want to spend tons of money on the swag that everyone will remember…to leave in the room because their suitcase is so full.
How many should you buy? More than 100 and less than 1000. Your pocket can only hold so many if you don’t carry a bag and you don’t want to look like you have bulges where bulges need not be. I also find that the information changes so often that cards become obsolete. Printing thousands to “save” money may not be a good idea. 250 – 500 is a good rule of thumb. If you can interact with more than 500 people in one weekend, then I want to follow you around ’cause you’ve got something going on.
Will I see you at Blogher? I am going thanks to Bumble Bee Foods as part of the BeeSquad! Can’t wait to see you there!